1955 Prize

Tidewater Power Company constructed the Lumina in Wrightsville Beach in 1905.The Tidewater Power Company was merged with the Carolina Power and Light Company in 1952.


The Finer Carolina Program

The Finer Carolina Program was initiated in 1952 in an effort by the company to develop the communities it served. Realizing that the company prospers in direct proportion to the development of the communities and adjacent areas reached by their lines, and “to help the citizens to build a prosperous community that is beautiful, complete with modern services, and full of activities for play and recreation.”

A contest is put on each year in which prizes are given for the community attaining the best rating in its class; also project prizes are offered to groups, clubs and other organizations.

The Finer Carolina Program adds up to the finest thing for boosting Eastern North Carolina ever offered in the area.

A first prize for communities was won by Swansboro in the year 1955.

The slogan suggested was “Let's Make our Town Carolina's Finest.”

Above from: Commonwealth of Onslow - A History by Joseph Parsons Brown
Owen G. Dunn Company . New Bern, NC . 1960

Tidewater Power Company constructed the Lumina in Wrightsville Beach in 1905.